Unit 1 of the ILM Level 3 Award in Leadership & Management

What is meant by Vision?

“An aspirational description of what an organisation would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action.” 

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An example from AMAZON: 

'Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.'