8600-341 Leading and Motivating a Team Effectively

Unit 1 of the ILM Level 3 Award in Leadership & Management

1. Vision & Strategy

What is meant by Vision?

“An aspirational description of what an organisation would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action.” 

 

An example from AMAZON: 
'Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.'