8600-341 Leading and Motivating a Team Effectively
Unit 1 of the ILM Level 3 Award in Leadership & Management
1. Vision & Strategy
What is meant by Vision?
“An aspirational description of what an organisation would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action.”
An example from AMAZON:
'Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.'